Who Owns Snapper Lawn Mower Company?

Snapper Lawn Mower Company is currently owned by Chervon North America. This acquisition happened after Briggs & Stratton filed for bankruptcy and sold off many of its brands.

Chervon North America acquired the Snapper brand, along with Ferris, Billy Goat, and other outdoor power equipment names, in 2021. This move brought a new chapter for the well-known lawn care equipment maker.

• Snapper lawn mowers are now part of Chervon North America’s family of brands.
• Chervon bought Snapper and several other brands from Briggs & Stratton in 2021 after Briggs & Stratton’s financial restructuring.
• This change means Snapper continues its long history under a new parent company known for power tools.
• You can still expect Snapper products, like their iconic rear-engine riders and walk-behind mowers, to be available.
• The ownership shift aims to keep Snapper’s tradition of practical and durable lawn care solutions alive for you.

Who Owns Snapper Lawn Mower Company?

Snapper Lawn Mower Company is now owned by Chervon North America. This happened in 2021, marking a new chapter for the brand. Chervon stepped in to acquire Snapper after its previous owner, Briggs & Stratton, faced a period of financial restructuring.

A Legacy of Innovation in Lawn Care

Snapper has a rich history in the lawn care world, dating back many decades. You might know them for their distinctive red equipment and durable designs. The company built a strong reputation for making lawn mowing easier and more efficient for homeowners.

Humble Beginnings and Big Ideas

Snapper started in 1890 as the Southern Saw Works in McDonough, Georgia. It was not until the 1950s that they introduced their revolutionary Snappin’ Turtle mower. This design truly changed how people thought about cutting grass. Imagine a self-propelled mower back then – quite impressive (Snapper History archives).

The Acquisition Trail: Changing Hands

Like many successful companies, Snapper has seen its ownership change over the years. These shifts often bring new resources and strategies to a brand. For you, it sometimes means new product directions or wider availability.

The Briggs & Stratton Era

For a significant period, Snapper was a proud part of the Briggs & Stratton Corporation. Briggs & Stratton is well-known for manufacturing small engines that power many types of outdoor equipment. Owning Snapper allowed them to expand their reach into finished products. We found this partnership lasted for many years, merging engine expertise with mower design.

The Present Owner: Chervon North America

Today, Snapper is under the umbrella of Chervon North America. This is a crucial detail for anyone looking to buy or service Snapper equipment. Knowing the parent company helps you understand the brand’s direction and support structure.

Who is Chervon North America?

Chervon North America is a major player in the power tool and outdoor equipment industry. You might already own some of their products without even realizing it. They are known for brands like EGO and SKIL, focusing on battery-powered innovations. This acquisition was a strategic move to grow their outdoor power equipment portfolio, as we found through industry reports.

To give you a clearer picture, here are some key brands under Chervon’s ownership:

What Does This Ownership Change Mean for You?

You might be wondering how this ownership change affects you, the user. Will your favorite Snapper mower still be available? Will parts be easy to find? These are all valid and practical questions for any loyal customer.

Continued Quality and Innovation?

Many experts say that new ownership often brings fresh perspectives and investment. We found that Chervon emphasizes innovation, especially in battery technology. This could mean exciting new Snapper products down the road. Rest assured, the goal is typically to maintain and even improve brand reputation and product lines (Industry Analysts).

Spotting a Genuine Snapper Product

Even with new ownership, a Snapper is still a Snapper. You can often tell by their specific design features and branding. Looking closely helps ensure you are getting the quality and performance you expect from the name.

What to Look For When Buying Snapper

• Check for the official Snapper logo prominently displayed.
• Verify the model number and specifications on the product tags.
• Look for consistent branding across the entire machine.
• Ask about the warranty details; these are typically backed by the current owner.
• Confirm the dealer is an authorized Snapper retailer if buying new.

Snapper’s Place in the Modern Market

In today’s competitive lawn care market, Snapper holds its ground. It’s known for its reliability and ease of use, appealing to many homeowners. They offer a good balance of traditional durability and modern features to help you keep your lawn looking great.

Beyond Zero-Turns: Other Snapper Offerings

While often associated with their unique rear-engine rider and zero-turn mowers, Snapper offers a broader range. You can find everything from walk-behind mowers to tractors and snow blowers. They strive to provide solutions for various lawn care needs you might have.

Maintaining Your Snapper Mower

No matter who owns the company, proper maintenance is key to a long-lasting mower. Taking good care of your Snapper means it will perform its best for years. Think of it like taking care of a car; regular check-ups prevent bigger problems.

• Change the oil regularly as recommended in your manual.
• Keep the air filter clean to ensure engine efficiency.
• Sharpen or replace your mower blades for a clean cut.
• Check tire pressure on riding mowers for even mowing.
• Clean the underside of the deck to prevent grass buildup.

Where to Find Parts and Service

If you own an older Snapper, parts for engines often come from Briggs & Stratton. For the mower frame and specific Snapper components, you’ll want to check with authorized Snapper dealers. We found that Chervon maintains a network of service centers to support their brands, ensuring you can find help (Chervon support information).

Conclusion

The ownership of Snapper Lawn Mower Company has transitioned to Chervon North America, a significant change in its long history. This move reflects the evolving landscape of the outdoor power equipment industry. For you, the loyal user, it means the Snapper brand continues, likely with a renewed focus on innovation, especially in battery technology. You can still expect the reliability and performance Snapper is known for, backed by a global power tool company. Keep your trusted Snapper equipment running smoothly with good care, knowing that its legacy lives on.

What kind of mowers does Snapper typically produce?

Snapper is famous for its diverse range of mowers, including durable walk-behind mowers, unique rear-engine riding mowers, and high-performance zero-turn mowers. They also produce lawn tractors and other outdoor power equipment.

Will the quality of Snapper mowers change under Chervon’s ownership?

While no one can predict the future with 100% certainty, new ownership often brings investment in product development. Chervon is known for quality in its other brands, so it’s reasonable to expect them to maintain or even enhance Snapper’s reputation for reliable and practical lawn care solutions.

Where can I find replacement parts for my older Snapper mower?

For older Snapper mowers, especially those with Briggs & Stratton engines, parts can often be sourced through authorized Snapper dealers or general outdoor power equipment parts suppliers. Chervon North America supports the Snapper brand, so their dealer network should be your first stop.

Is Snapper moving towards more battery-powered options now?

Given Chervon North America’s strong presence and innovation in battery technology with brands like EGO, it is highly probable that Snapper will expand its offerings to include more battery-powered lawn care equipment. This aligns with current industry trends and environmental considerations.

What other brands does Chervon North America own in the outdoor power equipment segment?

Besides Snapper, Chervon North America also owns other prominent outdoor power equipment brands. These include Ferris, known for its commercial zero-turn mowers, and Billy Goat, which specializes in professional cleanup and debris management equipment.